KJUS Men Nucleus Jacket

This project focused on the development of a refined design concept created in close collaboration with the innovation team. The objective was to translate advanced technical performance into a clear, premium design language that enhances user understanding and brand differentiation. Through iterative concept development, material research, and cross‑functional collaboration, the design was carefully aligned with both functional and aesthetic goals. The resulting concept was recognized with a Red Dot Award, highlighting its excellence in design quality, innovation, and execution.